Pediatrician Wendy Swanson, aka @SeattleMamaDoc on Twitter, sent me.
She recently posted a 01:37 video “Protecting Infants from the Sun.”
In its simplicity, she reminded me how important it is to get out your video camera and talk directly to your customers and prospects.
Wendy, thank you. Below is my video reply, the inspiration for today’s post and counsel for my clients.
Inspired? Leave a comment how you might use video in your medical marketing communication.
“Medical device coverage is shrinking among financial outlets,” began Chris Gale, SVP for EVC Group, a San Francisco and New York-based investor relations and public relations firm for medical device companies.
An evolving FDA process may be contributing indirectly to the shrinking coverage.
“Venture capitalists are not investing in new medical technology firms and bigger companies are wrestling with stagnating markets. VCs are leery of the US medical device market right now, primarily because of the FDA process being perceived as more challenging.”
Read on for a major medical device marketing and sales implication.
Fan favorite Mary Pat Whaley, the Manage My Practice blogger who helps medical device companies better understand what physician offices need and want, is our guest again this week.
Is the practice independent or affiliated with a hospital? If hospital, is a GPO involved?
All these make a difference when you’re doing medical device marketing or looking to demo a new product! Click through to see what you missed.
Persuasion is a job requirement if you’re in medical device marketing, distribution, and sales, so you’re probably pretty good at it. But are you as persuasive as you can be?
Maybe not. Best-selling author Robert Cialdini researched “50 Scientifically Proven Ways to Be Persuasive.” His book is easy-to-read and highly enjoyable. Read on for how it applies to medical device marketing and sales.
Dear Medical Device or Pharmaceutical Executive,
Saying “I didn’t know” won’t win you any friends with the FDA, Department of Health and Human Services, or the Department of Justice.
Our guest, medical device lawyer Darshan Kulkarni (aka @FDAlawyers), works with pre- and post-commercial medical device, pharma, genetics, and service-providing companies to ensure compliance with these agencies.
Be aware of three government crackdown targets in this week’s #MedDevice chat. There are plenty more but we ran out of time. Darshan will be back.
Sign #1: You got here by some kind of distraction.
I forget the other four.
The point?
Recently, a prospect replied favorably to my offer.
I responded.
Then … nothing.
What I wrote to re-engage him.
If you don’t know about MAUDE (Manufacturer and User Facility Device Experience), my medical device friends, you should.
Our #MedDevice guest, Emerging Technologies Librarian for the University of Michigan @PFAnderson, tells us, “MAUDE is an amazing database. It is chock full of all those stories that medical device marketing companies don’t want people to hear.”
You might want to read on …
The three words that let you say just about anything?
AS YOU KNOW.
“As you know” lets you raise an important industry insight … and its implications to your customer … in a way that preserves his ego.
Because “not knowing” is embarrassing.
“As you know” lets him nod knowingly and appreciate the information you just conveyed.
Below are a couple of good “as you knows” your customer might need just about now.
Jeff Cohen, board certified by the Florida Bar as a specialist in healthcare law, thinks “ACOs are S.T.U.P.I.D.”
Gregg Masters, Master of Public Health and publisher of ACOwatch.com, disagrees. He is planning a counter-post: “ACOs are S.M.A.R.T.”
Stupid or not, accountable care organizations (ACOs) are happening. Read on through this week’s #MedDevice chat.
I’m Joe Hage, a Wharton MBA and 20-year marketing professional. I specialize in marketing communication, strategy, and lead generation. Discover my Medical Devices Group on LinkedIn and meet me at the Medical Device Conference.
