Medical Device Marketing | Marketing Medical Devices | Joe Hage

The Best Medical Device Marketing Posts in 2011 was a big hit with readers so here is a wrap up for the year just passed.

And now that I figured out how to manage the Medical Devices Group (we just topped 150,000 members) without it consuming me, and launched the 10x Medical Device Conference site (I hope you’re coming?), I may be able to get back to the writing I so enjoy here.

Thanks for spending another year with me. And if you’re ready to employ contemporary online medical device marketing strategies to grow your business this year, please contact me.

The Best of 2012. »

No, not from me! I am grateful for each and every one of you and wish you the very best of everything this holiday season.

In fact, I even got you a present: savings off registration to the inaugural Medical Devices Conference in April.

No, I’m talking about the holiday greetings you probably got vendors. They weren’t so merry, were they. You know the types. (Images are clickable, for detail.)

Don’t Send These to Your Clients »

A guest post from friend and all-around smart guy Brian Crouch. His bio, below.

Joe invited me to write specifically about inbound links, and how they affect your overall search marketing strategy for medical devices.

He’s written on links before as one of the two “levers” search engines use to determine your rank. Things have gotten quite a bit more complex.

The single most important concept? »

I know, by writing this post, I will never, ever, get any work from HORIBA Medical.

But this marketing effort is so bad, I have to share it … in an effort, my faithful readers, to ensure you never, ever, ever, ever write anything like this.

It reads,

Introducing the next generation of innovation which will revolutionize the way we provide total solutions for Healthcare in the future.

Please tell me you’re kidding. »

The reason? Trust.

In my view (and probably yours), your best chance to make a sale is when you’re there, in person, talking with your customer. Second is probably is using Skype, where you can still talk face-to-face. Third, the telephone, I guess.

After that, video is your next best option for building trust. In fact, just last week a prospect specifically mentioned my Services page video as the reason he called.

Quick ideas for your video. »

I still meet medical device professionals who can’t do social media.

“We’re not set up that way,” they say. Or, “We can’t get Legal to buy into it.”

Go tell your leadership:

Medtronic’s CEO has his own freakin’ Twitter handle.
I’m pretty sure we can do something.

Click to visit his page

There. All the social proof you need.

Let me know when you’re ready to get to work.

My friend, the Medical Devices and Minnesota Reporter at MedCity News, Arundhati Parmar caught me after my three-hour workshop at the 2nd Digital Marketing for Medical Devices conference in Minneapolis asked me to sum up everything in five minutes.

Here it is, with video and transcript. Enjoy.

Click for the transcript. »