Over on the Medical Devices Group, I asked,
Is a CE mark “good enough?”
Responses came pouring in.
I wrote,
“As you know, medical devices sold in America require FDA clearance. Is gaining FDA clearance more stringent than obtaining a CE mark?
And a question for regulatory experts in our group: Is it defensible for your sales reps to say to a prospect, “Well, our device has FDA clearance and the competitor only has a CE mark,” the clear inference being FDA clearance is “better” so you should buy my product instead.”
The kind folks at MedTechInsider published my summary today. Click through to read it.





I’m Joe Hage, a Wharton MBA and 20-year marketing professional. I specialize in marketing communication, strategy, and lead generation. Discover my
Thanks for the information. I didn’t know the meaning of CE.