Mary Pat Whaley, the Manage My Practice blogger who helps medical device companies better understand what physician offices need and want, excellently follows up on last week’s chat entitled, “Selling through Physicians.”
If you are in medical devices and want to drive referrals to your specialist network, read this #MedDevice recap!
Mary Pat made great points … so many, in fact, we invited her back. See Selling Devices into Primary Care.
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>>> Click to review the archive of #MedDevice chats you missed! <<<





I’m Joe Hage, a Wharton MBA and 20-year marketing professional. I specialize in marketing communication, strategy, and lead generation. Discover my
Just wanted to elaborate on Mary’s last comment “Or use a referral portal to do electronic referrals – everyone loves that”.
Clearly, having a dedicated staff member to answer calls for scheduling appointments is expensive and likely won’t be 24/7 either.
An ideal solution is to find a web-based scheduling system. There are a bunch of great companies that provide plug-and-play systems that allow patients to login and simply schedule an appointment that is both available and convenient for them – and they can do this 24/7.
These scheduling software systems don’t run more than $500-$1000 and pay for themselves in terms of reducing admin costs and keeping patients happy!
Great, Zev!
Thanks so much for sharing.
Do you have a link or two?