Marketing Medical Devices: Services

Medical Marcom Services

We help you get found, engage prospects, and capture leads.

Medical Marcom is a medical marketing consultancy.
Our selling proposition is this:

Your prospect will search to find products and services.
-> When she types her search term, will she find you?
-> When he arrives at your page, will he be engaged?
-> When they review the site, will they respond?

We help you on all three measures. Here are 10 ideas you can download at no cost or obligation whatsoever. Ask your Marketing Department, “How many of these do we do?”

Medical Marcom specializes in marketing communication and strategy, lead generation, and social media.

Marketing Communication and Strategy

Younger organizations may need assistance with their positioning, website development, and distribution strategies. Established organizations may want refreshed customer-facing communications. Medical Marcom can work directly with your subject matter experts and design teams. We write compelling copy for brochures, web pages, blog posts, public and investor relations, and for social media consumption. Work samples:

Marketing communication: I wrote or edited almost every Cardiac Science website page (2008-2010, it’s evolved since then).
Marketing strategy: Work ranging from product positioning, portfolio differentiation, market segmentation, and awareness- and loyalty-building programs.
Website development: As Director of Marketing Communications, I was the project lead on the Cardiac Science website, which we built from scratch. Other work samples include BioLife Solutions, MedicalExaminationGloves.com, Medical Devices Group, no2point3, and this site.
Ads: I conceived and wrote advertisements for 15 medical device products in multiple segments. I’m particularly fond of these ads for Powerheart, Pyramis and Q-Tel.
Videos: We handle cinematography, on-air talent, location, props, scripts, editing, and final production. See the animation for the Quinton 9500 wireless data acquisition module and the profile of a 16yo girl resuscitated by a Cardiac Science AED (now more than 13,000 YouTube views).
Blogs: I blog for Medical Marcom and MedicalDevicesGroup.net and cover marketing topics and medical device topics equally. I write for the Medical Devices Group on LinkedIn, the world’s largest online medical device community and, if it makes sense for everyone, could include your message there.
Brochures: Who We Are. What We Do. was due two months after I arrived (and all I remembered from sixth grade science was “aorta” and “ventricle”). Virtually all these resources too: Library.
Case studies: Collateral to support various target markets.

Lead Generation

New customers are the lifeblood of any organization. They can also be difficult to attract. Medical Marcom has deep experience in direct marketing: online, catalogs, mailings, webinars, and other. Let us put our experience to work for you. Work samples:

Online promotion: I conceived and designed a first-of-its-kind promotion with a major distributor that generated $150,000 of incremental medical device sales.
Alliance marketing: An online presence to leverage two brands’ equity. See the Boy Scouts “partner” site.
Direct marketing: Reports of its death have been greatly exaggerated. We fielded a three-way split test for Burdick ECGs yielded an overall 6% response rate and clues how best to execute future campaigns. (Available upon request.)
Webinar marketing: This approach proved one of the most effective lead generating sources for Cardiac Science’s defibrillation and diagnostic divisions. (Reference upon request.)

Social Media and Outreach

People don’t buy from corporations. They buy from people they trust. Social media lets you talk with (not at) your constituents. Plus, blogs and similar avenues give you an immediate communication platform in fast-developing situations. Work samples:

Social media: All of Cardiac Science’s social media outreach … its blog (tens of thousands of views), Twitter (1,700+ followers), Facebook (2,200+ fans), YouTube (233,000+ views). Sadly, they let these assets lapse. Let’s talk how to sustain your efforts.
Trade shows: Medical Marcom can employ a team to get you ready for the ACC conference (for example) and get you an audience of qualified leads to visit your booth or event.
Public relations: When Cardiac Science announced a recall on its defibrillators, The Seattle Times came calling. In addition to the press release, the CEO posted expanded color and commentary on the blog. The Times quoted from the blog directly.
Investor relations: I was the primary author and editor for the Cardiac Science press releases for 2008 through January 2011 and Medical Marcom has an IR firm it trusts for its clients.

How might we serve you?

Hover over the question marks for a short description of each.

Services	Coaching (?) Resources to field your questions, advise you, and help you brainstorm	Retainer (?) Comprehensive service provided on a monthly or quarterly basis	À la carte (?) Pick and choose the menu items right for you
Discovery (?) We’ll ask questions to understand your business, objectives, competitive situation, and positioning statement. Read More >>>
Assessment (?) We’ll evaluate your current lead generation processes and report back with improvements you might consider. Read More >>>
Email and Phone Support (?) Email and Phone Support is included in our basic package for Coaching clients. Enjoy month-long access to Joe for brainstorming and consultation. Read More >>>
Marketing Strategy (?) Depending on your needs, we can help shape or lead your marketing strategy development. Read More >>>
Marketing Communication (?) Marketing communication is one of our towering strengths. Ask us how we might help tell your story effectively and persuasively.
Lead Generation (?) We’ll draw as much relevant traffic to your website as possible and get your visitors to respond to your call to action.
Customer Relationship Management (?) We can help you manage your leads once they enter the funnel regardless of your CRM budget.
Web Development (?) Whether you seek a refresh or are ready to start over “the right way,” we have deep development expertise to create an effective presence for you.
Search Engine Optimization (?) One of the core tenets of inbound marketing is having search engines “find” you when your prospects look for the products you sell. It’s science and art.
Social Media (?) You know it can help your business, but how? Don’t worry … we’ll talk about marketing first … then we’ll see how social media might work for you.
Graphic Design (?) Like the art on this site? Our graphic designers are at your disposal.
Web Analytics (?) What gets measured gets managed. Let’s be sure we learn about your prospects when they visit your site.
Online and Offline Marketing (?) Joe spent half his career in direct marketing. You’re in good hands for mailings (remember post offices?) and online marketing of all kinds.
Video Production (?) Videos have become an integral part of telling your story. Our services range from scientific animation to in-service videos and survivor testimonials.
Campaign Development & Execution (?) We’ll conceive and execute strategic campaigns to draw highly targeted prospects to you.
Telemarketing (?) Outbound nurturing campaigns to move the leads you’ve generated through the buying process.
Public Relations (?) A full range of services from writing effective press releases to media monitoring and leveraging relationships we already have with the press.

Partner Services (?) Teams outside the Medical Marcom banner; trusted allies for complementary services	À la carte (?) Pick and choose the menu items right for you
Media Planning (?) We have the perfect resource to assemble your media plan and negotiate favorable rates for print, online, webinars, and more.
Sales Training and Development (?) Too many companies teach product, industry, and competition knowledge, but fall short of teaching salespeople how to USE that knowledge. Let us teach how to create and deliver a sales presentation that will lift your revenues.
Print Services (?) Commercial printing and direct mail services to reach your customers with targeted communications to drive demand and profits.
Investor Relations (?) Programs to improve awareness among target audiences – primarily institutional investors – and to improve liquidity in the trading of our clients’ securities.
Commercialization Services (?) Work with a medical reform-savvy consultancy that will accelerate your time-to-market through its deep subject matter expertise and contacts.
Learning Management Systems (?) Your own software application for the administration, documentation, tracking, and reporting of training programs, classroom and online events, e-learning programs, and training content.

How shall we proceed?

Right away! Call Joe:

917.405.3017, Pacific

Soon.

Email Joe.

Maybe later. Send me some free ideas!

Services